El Taco Truck

TIBAR International was approached by El Taco Truck to assist with launching their products on the Swedish market. Our tasks were to develop a sales and market strategy on both central level and locally as well as recommend and produce POS materials, permanent solutions, coolers and freezers.

What we produced

Strategy, management and POS-material

  • Consulting
  • Key Account management
  • POS-materials
  • Permanent in store solutions
  • Refrigerators
  • Freezers

El Taco Truck

Stockholms first food truck

With feeling of street food. The dream of El Taco Truck was born from the founders Nikola and Bolle's longing for food from food trucks. Our task where to develop a strategy for the grocery channel, support on central level and negotiate with their key accounts and devolope and produce marketing POS-materials, permanent displays, refrigerators and other printmaterial. "During trips to Mexico and California, we always ate the best, simplest and tastiest tacos from various food truck hatches. The phenomenon was non-existent in Sweden when we in 2012 decided to take matters into our own hands!" Read more about El Taco Truck